Friday, 7 October 2011
Wednesday, 5 October 2011
Advertising - My Top 3 Ads
1) Cadbury's - Dancing Clothes
2) Um Bongo
2)Compare the Market/Meerkat
Structure - Live Action, Surreal, Stunts
Techniques - Hidden Message
Characteristics of Product/Services:
Sources of Information:
Audience Classification: Male/Female, All Ages
Techniques - Hidden Message
Characteristics of Product/Services:
Sources of Information:
Audience Classification: Male/Female, All Ages
2) Um Bongo
Structure - 2D Animation, Anti-Realist, Humorous, Non-Linear Narrative
Techniques - Traditional Animation
Characteristics of Product/Services: Brand Identity
Sources of Information:
Audience Classification: Male/Female, All AgesTechniques - Traditional Animation
Characteristics of Product/Services: Brand Identity
Sources of Information:
2)Compare the Market/Meerkat
Structure - CGI Animation, Live Action, Humorous, Parody Documentary, Computer graphics, realistic backgrounds, Continuing Series, Linear Narrative,
Techniques - Emotional response (reaction to misleading their website), concern, association (solution to problem)
Characteristics of Products/Services: Brand Identity, Benefits offered, lifestyle appeal
Sources of Information:
Audience Classification: Male/Female, All Ages (But Mainly aimed for adults looking for insurance)
Techniques - Emotional response (reaction to misleading their website), concern, association (solution to problem)
Characteristics of Products/Services: Brand Identity, Benefits offered, lifestyle appeal
Sources of Information:
Audience Classification: Male/Female, All Ages (But Mainly aimed for adults looking for insurance)
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