Advertising - My Top 3 Ads

1) Cadbury's - Dancing Clothes

Structure - Live Action, Surreal, Stunts
Techniques - Hidden Message
Characteristics of Product/Services: 
Sources of Information: 
Audience Classification: Male/Female, All Ages

2) Um Bongo

Structure - 2D Animation, Anti-Realist, Humorous, Non-Linear Narrative

Techniques - Traditional Animation
Characteristics of Product/Services: Brand Identity
Sources of Information: 

Audience Classification: Male/Female, All Ages


2)Compare the Market/Meerkat

Structure - CGI  Animation, Live Action, Humorous, Parody Documentary, Computer graphics, realistic backgrounds, Continuing Series, Linear Narrative, 
Techniques - Emotional response (reaction to misleading their website), concern, association (solution to problem)
Characteristics of Products/Services: Brand Identity, Benefits offered, lifestyle appeal
Sources of Information: 
Audience Classification: Male/Female, All Ages (But Mainly aimed for adults looking for insurance)