Television Idents (2000-present)

Boomerang - Old Logo before it was rebranded in 2004

Boomerang (2004) - This idents are actually a favourite of mine! These came out as part of rebranding the logo. What i like about these are the nostalgic imagery used from the characters in their programming, which sets the mood in each ident a feeling of humor. the audience more likely to watch these network back then would've been all ages, especially anyone who remembers these characters in their childhood. the colour of the logo, with the image effects, gives it a 3D look before the line flattens to draw characters in the next part of the animation. there's a huge variety of colour used, particularly the main textured background at the start and end of each ident. the tempo varies of how fast the gag runs for. sometimes it can last between 30 seconds or up to a minute. while there isn't really any particular font for this, the logo is almost in it's own original font.





Disney Cinemagic (2007) - The CGI animation in this ident shows a lot of shaping and transformation of every object on stage. it's aimed at an audience of people who enjoy watching films on television. the mood set on the ident starts you off being puzzled as to what this long little spark is doing, and why everything is changing all of the sudden. until, near the end, you find out a scene is displayed, and everything shown is related to a movie set. For example, in this Route 66 setting, you would picture neon lights, a old country house, Pickett fences and wild western backgrounds. Aside from the original Disney typeface for the signature logo, the font has a bold mix of lowercase and uppercase letters. And the scene has some dark sunset colours to give that movie effect on the animation.







Comedy Central (2010) - Originally a US network, it made an official launch last year in the United Kingdom. These idents are made with 3D animation on the logo, and then edited with Green Screen to make it look like it's falling, landing or destroying parts of Britain. although it may be irrelevant to what the channel is about, or what target audience it's aiming, the red and black color of the logo blends well with the clear white typeface, while the graphics are visible over the real life backgrounds, and animated at at steady speed, even if the idents are running at approximately 10 seconds each.