Television Idents (60s and 70s)

CBS color ident (1960) - The ident in this shows the letters falling and shaking on the spot, until the Eye goes through them, and changes their color. While the animation is pretty basic, it has a nice touch of RGB colors for CBS, and a nice gradient color for the trademark logo. it's target audience is possibly suitable for the whole family, and show a big improvement on how color changed television after the 50s. the speed of the ident is quite steady, but the letters falling and shaking into place are faster at the beginning. the font has quite a thin typeface, but very easy to read, but there isn't my imagery that would grab viewer's attention.


http://hub.tv-ark.org.uk/dsplus/m.php?p=cbs_color_ident.mp4

 

BBC One (1969) - This ident has a nice mirror effect on the globe. it almost looks like ink being pressed on a rolling piece of paper. the ident itself has a lack of color, apart from basically blue and black, and the slow repetitive animation might be boring to younger viewers, though partially a family audience is what the BBC aims at. the basic typeface next to the channel logo might also be a lack of interest, even if it informs the viewer that the channel is in color.


http://hub.tv-ark.org.uk/dsplus/m.php?p=bbc1globe1969.rm

LWT (1971) – This simple 2d animation has an interesting form of movement. A ribbon, coloured in stripes, moves down from the screen, make a right turn, and spells the letters of the name of channel. This was popular enough to be satirically spoofed later that year.  It has an interesting use of colour, font and imagery that would suit the family audience, and while at a slow speed, everything comes out clear as to what they are watching.

http://hub.tv-ark.org.uk/dsplus/m.php?p=lwt1971-river.rm