Anglia (1980) – This ident was a genuine eye-catcher. At first, I couldn’t tell whether the flag was real, bit by bit at first until it formed into one flag, or a realistic 2D animation. But it’s definitely constructed from pieces of velvet cloth, and later a square shaped cloth symbolising the logo for Anglia, waving like a flag. The ident runs at a normal paced speed, but the colour and imagery of the background and flag would grab the audience attention it’s targeting at.
Channel 4 (1988) - This ident gives an interesting 3D effect, when it spins across the screen, slowly nearing nearing towards you. There is a lot more basic colour, and has added a little lighting effects near the top of the logo. This is a nice touch to appeal to its average everyday audience, and any new viewers watching their station.
MTV (1989) – The surreal animation in this ident could easily mistake this channel being for children, where as the channel itself would mainly aim to an older audience. Its very fast, but doesn’t point out that’s a music channel, apart from the TV sets and records. The colour is a mix of almost everything, while the imagery has the surreal and humorous look. One thing I also discovered, however, was this being spoofed later in 1993, for an animated show called “Rocko’s Modern Life”. This could be because Nickelodeon, the company behind the show, is owned by MTV.
http://hub.tv-ark.org.uk/dsplus/m.php?p=mtv_tribal_1989.rm |
A Scene from the introduction to “Rocko’s Modern Life”. Note the similarity between this and the ident above. |
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